By Gary Symons TLL Editor in Chief Authentic Brands Group just granted Outdoor Collective (OC) the manufacturing license for Spyder, a top brand in ski and snow apparel. Founded in 1978, Spyder is globally recognized for its innovation, athlete-driven designs, and performance-driven winter sportswear. The brand is also a leader in sustainability, as it has developed … [Read more...] about Authentic Brands Grants License to Outdoor Collective for Spyder Apparel
Fashion Licensing
Authentic Partners with Sports Casuals for Reebok Golf Expansion
By Allison Watkinson TLL Reporter Authentic has partnered with Sports Casuals International (SCI) to expand the Reebok brand with performance golf apparel. Through the licensing partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women. SCI will be Reebok’s apparel partner, while Reebok Design Group … [Read more...] about Authentic Partners with Sports Casuals for Reebok Golf Expansion
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
Pottery Barn and Kravet Launch Exclusive Homewares Collection
By Allison Watkinson TLL Reporter Pottery Barn and Kravet have unveiled a collaborative homewares collection that blends the renowned textile designs from Kravet's archives with Pottery Barn's signature aesthetic. This marks the first time Kravet has shared its extensive textile archive—spanning over 2,000 years—with an outside design team, offering consumers access to … [Read more...] about Pottery Barn and Kravet Launch Exclusive Homewares Collection
STL Moves to Acquire Famed Fashion House Christian Lacroix
By Gary Symons TLL Editor in Chief Another major shakeup in the world of fashion, as Spain's Sociedad Textil Lonia (STL) is acquiring the famed French fashion house Christian Lacroix. The company revealed the news Tuesday, January 7, but has not revealed any details, such as the value of its offer. Even though it's just the beginning of January, this new year has already … [Read more...] about STL Moves to Acquire Famed Fashion House Christian Lacroix
Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case
TLL Staff Swedish luxury Apple Watch accessory leader Golden Concept and Parisian lifestyle brand Blvck Paris have launched their second joint venture: a meticulously designed Apple Watch case. The new launch follows the success of their first collaboration, said Julian O’hayon, Founder and CEO of Blvck Paris. "Our brands share a vision of bold, refined luxury," he … [Read more...] about Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case
NFL Extends Nike Partnership Through 2038
By Gary Symons TLL Editor in Chief Nike has successfully negotiated a massive, 10-year expansion of its already lengthy partnership with the National Football League. The 12-year collaboration with the NFL is among the company's most important partnerships, and has also been a huge benefit to the league. The parties have now decided to eliminate any uncertainty … [Read more...] about NFL Extends Nike Partnership Through 2038
SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
By Gary Symons TLL Editor in Chief SmileyWorld, the brand that puts a smile on your face, is working with Budgy Smuggler to put a Smiley on your butt, and possibly your budgy. Budgy Smuggler is the swimwear company from Australia that was inspired by too much beer at a backyard party, and has become a top global brand. The company is known for its irreverent and … [Read more...] about SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
Surf Brand Hurley Partners With Drumming Legend Travis Barker
By Gary Symons TLL Editor in Chief Drum roll please! The surfing and pop culture brand Hurley has just announced a partnership with the legendary drummer and music producer Travis Barker. Hurley and Barker will be releasing a licensed fashion collection in 2025, and Barker will also be representing Hurley as its brand ambassador. The partnership is a natural … [Read more...] about Surf Brand Hurley Partners With Drumming Legend Travis Barker
Laura Ashley and Gecko Jewellery Partner for Heritage Collection
By Allison Watkinson TLL Reporter The Laura Ashley brand has partnered with Gecko Jewellery for a licensed collection based on heritage designs from the Laura Ashley archive. Developed by Gecko Jewellery's in-house design team, the Laura Ashley jewellery collection features three distinct product lines that offer a diverse range of necklaces, earrings, bracelets and … [Read more...] about Laura Ashley and Gecko Jewellery Partner for Heritage Collection