TLL Staff TOMS, the socially conscious footwear brand known for sparking the “One for One” movement, has appointed Jessica Alsing as its new Chief Executive Officer. Alsing, who has been consulting with the company in recent months, brings nearly a decade of experience at Crocs, where she helped fuel the brand’s remarkable turnaround through digital innovation and unexpected … [Read more...] about Who’s News: TOMS Names Former Crocs Executive Jessica Alsing as CEO
Fashion Licensing
Firefly Brand Management Named Licensing Agency for Von Dutch
By Gary Symons TLL Editor in chief Firefly Brand Management has been tapped by WSG Brands to represent the legendary Von Dutch fashion and lifestyle label. The move marks a new chapter for one of the most recognizable names in 2000s pop culture. Under the agreement, Firefly will work on a non-exclusive basis to develop global licensing programs for Von Dutch, focusing on … [Read more...] about Firefly Brand Management Named Licensing Agency for Von Dutch
BaubleBar Sparkles With New Limited-Edition Peanuts Jewelry Collection
TLL Staff Accessories brand BaubleBar is bringing Snoopy, Charlie Brown and the Peanuts gang into the jewelry box. Baublebar just announced the launch of a limited-edition collection inspired by Charles M. Schulz’s beloved comic strip. The nine-piece lineup, available now on baublebar.com, includes necklaces, bracelets, statement rings and the brand’s popular crystal bag … [Read more...] about BaubleBar Sparkles With New Limited-Edition Peanuts Jewelry Collection
M&M’S and Crocs Team Up for a ‘Sweet Feet’ Collection
TLL Staff Mars and Crocs are stepping into new territory together with a new footwear collection inspired by M&M’S. The candy brand, part of the Mars portfolio of confections, has announced its first collaboration with footwear company Crocs. The partners are now unveiling a playful collection that combines the candy brand’s iconic colors with Crocs’ unmistakable comfort … [Read more...] about M&M’S and Crocs Team Up for a ‘Sweet Feet’ Collection
Laura Ashley Marks 100 Years With Global Campaign
By Gary Symons TLL Editor in Chief Marquee Brands is launching a year-long celebration to honor the centenary of pioneering British designer Laura Ashley. Ashley, born in 1925, is the designer who built one of Britain’s most recognizable lifestyle brands. The current brand owner, Marquee, is now honoring Ashley's legacy with a year-long campaign. The campaign, titled Laura … [Read more...] about Laura Ashley Marks 100 Years With Global Campaign
Authentic Brands Group Names New U.S. Operating Partners for Forever 21
TLL Staff Authentic Brands Group has named new U.S. operating partners for its Forever 21 brand, marking what the company calls a pivotal step in the fashion retailer’s shift toward a digital-first, consumer-led strategy. The new partner network includes Unique Brands, Mark Edwards Apparel and Kidz Concepts. Each will oversee specific categories of Forever 21’s business in … [Read more...] about Authentic Brands Group Names New U.S. Operating Partners for Forever 21
Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
TLL Staff Kenneth Cole Productions, Inc. is returning to the women’s handbag market through a new long-term licensing agreement with Concept One Accessories, the companies announced this week. The partnership will see Concept One manufacture and distribute handbags and small leather goods under Kenneth Cole New York, Gentle Souls by Kenneth Cole and Kenneth Cole Reaction … [Read more...] about Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
NFL Trades Cleats for Crocs in New Footwear Collection
TLL Staff Football fans can now cheer on their favorite teams in comfort, thanks to a new, multi-year licensing deal between the National Football League and Crocs. The partnership will debut the first-ever NFL x Crocs Collection, featuring team-themed clogs and Jibbitz charms designed to capture the spirit of game day. The line will roll out in stages, with the first drop … [Read more...] about NFL Trades Cleats for Crocs in New Footwear Collection