By Gary Symons TLL Editor in Chief Benihana and licensing agency Surge Brands have just released the first licensed product since the agency signed on with brand owner The One Group. The debut licensed product, Benihana Teriyaki Chicken Crisps from Flock Foods, brings the restaurant’s signature flavors into a high-protein, keto-friendly snack. Available at flockfoods.com, … [Read more...] about Benihana and Surge Brands Release First Licensed Products Under New Partnership
Surge Brands
Surge Brands Brings Licensing Horsepower to Skip Barber Racing School
By Allison Watkinson TLL Reporter Surge Brands has been appointed global licensing agent for Skip Barber Racing School, revving up for an expanded consumer products push from one of motorsports’ most enduring training institutions. Founded in 1975 by Motorsports Hall of Fame inductee John “Skip” Barber, the Skip Barber Racing School marks its 50th anniversary this year with … [Read more...] about Surge Brands Brings Licensing Horsepower to Skip Barber Racing School
Surge Brands Named Global Licensing Agent for Pine Glo
By Allison Watkinson TLL Reporter Surge Brands has been named the exclusive global licensing agent for the Pine Glo cleaning and disinfectant brand. Under the terms of the partnership, Surge Brands will develop a major expansion program that will introduce the cleaning brand to new retail markets and product categories. The licensing expansion will include consumer … [Read more...] about Surge Brands Named Global Licensing Agent for Pine Glo
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Surge Brands Steps Into the Ring With Pillow Fight Championship
By Gary Symons TLL Editor in Chief Surge Brands will provide some extra licensing punch as the new global agency for Pillow Fight Championship (PFC). Like UFC but with pillows, PFC is a fast-growing sports entertainment property that combines intense combat sports action with some feathery, light-hearted fun. Surge Brands notes PFC has rapidly captured global attention with … [Read more...] about Surge Brands Steps Into the Ring With Pillow Fight Championship
Surge Brands Scoops Up First Licensing Deals For Mister Softee
TLL Staff Surge Brands has announced the first wave of licensing partners for Mister Softee, expanding the iconic ice cream truck brand into new product categories aimed at reaching younger generations of consumers. The program’s initial partners include Centric Beauty/Taste Beauty for health and beauty products, Multipet for pet toys and accessories, C-Life Group for apparel … [Read more...] about Surge Brands Scoops Up First Licensing Deals For Mister Softee
Surge Brands Appointed Global Agent for Stuffed Puffs
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive worldwide licensing agent for the filled marshmallow company, Stuffed Puffs. Under the terms of the representation partnership, Surge Brands will develop a comprehensive licensing program for the confectionary brand. The agency will be seeking new Stuffed Puffs licensing partnerships … [Read more...] about Surge Brands Appointed Global Agent for Stuffed Puffs
Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Adams & Brooks to serve as the exclusive licensing agent for Whirly Pop's global consumer products program. Owned by Adams & Brooks, Inc., Whirly Pop is a long-standing global confectionary brand that offers large, fruity lollipops with a rainbow spiral shape. The new representation partnership … [Read more...] about Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion
Surge Brands Enters Arena as PFL’s North American Agent
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the North American licensing agent for the Professional Fighters League (PFL). Through the representation partnership, Surge Brands will work to expand PFL’s licensing and consumer products footprint across North America. "We’re excited to partner with Surge Brands to build on our momentum and … [Read more...] about Surge Brands Enters Arena as PFL’s North American Agent
Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive global licensing agent for the Romano’s Macaroni Grill restaurant brand. Known for its from-scratch Italian cuisine, Romano’s Macaroni Grill is a restaurant brand that is inspired by cultural traditions from Italy. The restaurant franchise company utilizes open kitchen concepts, honor system … [Read more...] about Surge Brands and Romano’s Macaroni Grill Develop Licensing Program