By Allison Watkinson
TLL Reporter
The Emoji Company and Crypto Blockchain Industries have launched a licensing partnership to debut a Web3 game called Emoji Marble Dash.
Powered by the Immutable zkEVM Web3 gaming blockchain, Emoji Marble Dash offers arcade-style racing mechanics with characters inspired by officially licensed Emoji symbols.
The game will allow players to participate in competitive, multiplayer races that utilize marble physics on themed, obstacle-filled tracks.
Each character included in the game can be personalized with Emoji Boosters and Ability Cards to upgrade racing stats such as speed, power and resistance.
Through the online features, players can earn XP and lootboxes, compete in multiplayer leaderboards and join ranked races that offer crypto prize pools for top performers.
“The emoji brand has evolved into a global entertainment property, and gaming is a natural continuation of that journey,” said Emoji Company CEO, Marco Hüsges. “Emoji Marble Dash opens a new interactive chapter that allows players to experience the emoji universe in motion, combining personality, humor, and competitive energy.”
In addition, the items, upgrades and customized racers can be minted as NFTs or SFTs through Emoji Marble Dash’s in-game marketplace.
This dedicated marketplace operates through an Immutable Passport system that can be accessed without the need for an existing crypto wallet or blockchain setup.
“We built Emoji Marble Dash to show what player-first Web3 gaming should really feel like,” said Crypto Blockchain Industries CEO, Fred Chesnais. “It’s fast, colorful, and fun, a game anyone can pick up and enjoy. The Web3 features just make it even better, giving players real ownership without any of the usual barriers.”
The upcoming Web3 game will be available to users on PC, iOS and Android devices.
The Emoji Company GmbH manages a broad portfolio of IP that includes more than 1,000 trademarks and over 25,000 Emoji icons.
Since its initial creation, the Emoji brand has collaborated with over 1,400 licensing partners around the world.
Crypto Blockchain Industries (CBI) is a French company that focuses on the development of blockchain gaming, digital assets and immersive entertainment experiences.
Image Credit: Emoji Company GmbH.
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