UFC Teams Up With Celio For Exclusive Fan Apparel Collection

By Allison Watkinson
TLL Reporter
UFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.
Celio is a French retail company that specializes in men’s clothing.
“We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return to France,” said UFC SVP, Tracey Bleczinski. “UFC fan gear is an authentic way for our fans to express themselves while showing their passion for the sport and staying connected to the brand.”
The licensed fan apparel collection features original designs inspired by mixed-martial arts and the UFC brand. It includes UFC-branded jackets, t-shirts, sweatshirts, hoodies, jogger pants, caps, and more.
Officially launched on Aug. 21, the UFC fan apparel collection is available exclusively at Celio stores throughout Europe, the Middle East, and North Africa, as well as through Celio-branded online hubs and select ecommerce sites.
The collection is intended to celebrate and promote the UFC’s upcoming heavyweight competition that will take place in Paris on Sept. 2, 2023. The bout is between UFC fighters Ciryl Gane and Serghei Spivac at the Accor Arena.
Celio has appointed Gane as its newest ambassader to further promote the UFC collection and upcoming event.
The partnership with Celio was brokered on behalf of UFC by its dedicated licensing agency IMG.