TLL Staff
Apparently you’re never too young to get a Porsche!
The luxury German automaker, best known for its blazingly fast sports cars, just announced a new partnership with Bonpoint, the celebrated French children’s fashion house.
Together, they have launched an exclusive capsule collection of ready-to-wear apparel and accessories for children and babies, no driver’s license required.
Porsche says this collaboration represents a strategic step for the company as it accelerates plans to extend its presence in key lifestyle sectors, including children’s apparel, back-to-school, and mobility, as well as home and food.
Brokered by CAA Brand Management on behalf of Porsche, this partnership unites two storied brands, each recognized for their dedication to craftsmanship, quality, and timeless design.
The result is a limited-edition collection, inspired by the legendary Porsche 911, a symbol of legacy, and the passing of tradition from one generation to the next.
“This partnership honors the stories that shape us,” said Deniz Keskin, Director Brand Management and Partnerships, Porsche AG. “From the first toy car to the first rally jacket, Porsche sparks dreams that begin in childhood and evolve with time. Together with Bonpoint, we celebrate those treasured moments of discovery and connection.”
Gala Sarmini Kressmann, Chief Marketing & Digital Officer, Bonpoint, says the Porsche 911 is the most iconic in the company’s collection of fast cars, thanks both to its long history as a leading sports car, but also the design elements.
Its instantly recognizable silhouette and enduring appeal have made it a true automotive classic, reinforcing Porsche’s position as a premier global licensor with a strong cross-generational appeal.
“This collaboration brings a dream to life: an iconic Bonpoint collection celebrating a favorite car,” Kressman says. “Every child remembers the thrill of their first toy Porsche and the clothes that spark adventure.
“Together, Bonpoint’s savoir-faire and Porsche’s legendary design transform childhood joy into lasting memories.”
Porsche and its agency CAA say Bonpoint was chosen as a licensing partner for its leadership in the global children’s luxury market, and its penchant for translating brand stories into premium products. They say those qualities align closely with Porsche’s brand values and its strategy for partnering with best-in-class brands.
The Bonpoint x Porsche collection features a range of unisex pieces, highlighted by a signature rally jacket adorned with vintage racing-inspired patches, a nod to the car’s legendary status.
The collection also includes knit sweaters and polo shirts, blending sophistication with the spirit of performance, as well as shirts and T-shirts featuring exclusive motorsport motifs. Accessories draw inspiration from the racetrack, with a duffle bag and key ring reminiscent of a driver’s gear, and playful touches like checkered flags on scarves, caps, and socks.
Pieces from the collection range from €45 to €345. The Bonpoint x Porsche collection is now available in Bonpoint boutiques worldwide and online at bonpoint.com.