The Licensing Letter

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Toonz Media Group and Gummybear International Name Master Toy Partner for Gummibär

By Allison Watkinson TLL Reporter Toonz Media Group and Gummybear International have signed United Smile as the new master toy licensee for Gummibär and Friends. First launched in 2020, United Smile is an international company that designs and distributes toys and games through its global network of strategic retail partners. "We’re excited to team up with United … [Read more...] about Toonz Media Group and Gummybear International Name Master Toy Partner for Gummibär

RHS and Arthur Jack Launch Co-Branded Water Collection Butts

By Allison Watkinson TLL Reporter The RHS and Arthur Jack & Co have partnered to develop and launch a high-quality gardening cistern for consumers across the UK. Also known as a water butt, the licensed gardening cisterns are hand-crafted from heavy-gauge galvanised steel and waterproof mastic by the Arthur Jack development team. “For our very first foray into … [Read more...] about RHS and Arthur Jack Launch Co-Branded Water Collection Butts

Surge Brands Named Licensing Agent for Cookie Dough Bites

By Allison Watkinson TLL Reporter Surge Brands has been appointed by Taste of Nature as the global licensing agent for Cookie Dough Bites candy. As Cookie Dough Bites' representative, Surge Brands will oversee the development of a global licensing program that will focus on introducing products across multiple retail categories. These categories will include protein … [Read more...] about Surge Brands Named Licensing Agent for Cookie Dough Bites

Wendy’s and Girl Scouts USA Debut Thin Mint Frosty

By Allison Watkinson TLL Reporter Wendy's has partnered with Girl Scouts of the USA (GSUSA) for a limited-edition Thin Mints Frosty menu item. Available in chocolate and vanilla flavors, the licensed Frosty features a Thin Mints-inspired cookie crumble sauce that is swirled into the dessert and piled on the top. "The friendship between Wendy's and Girl Scouts of the … [Read more...] about Wendy’s and Girl Scouts USA Debut Thin Mint Frosty

Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets

By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets

Amazon Acquires Creative Control of the James Bond Franchise

By Gary Symons TLL Editor in Chief James Bond may have a license to kill, but Amazon MGM Studios now has a license to film. Amazon MGM Studios issued a joint statement with Michael G. Wilson and Barbara Broccoli saying they have formed a new joint venture to house the James Bond intellectual property rights. Most importantly, under the terms of the new venture, Amazon MGM … [Read more...] about Amazon Acquires Creative Control of the James Bond Franchise

Teddy Mountain and Aardman Launch Cracking Plush Gromit!

By Allison Watkinson TLL Reporter Teddy Mountain UK is set to release a licensed make-a-bear plush toy based on Gromit from Aardman's Wallace & Gromit franchise. Available in the UK on April 25, the upcoming Gromit plush follows last year's debut of a licensed plush toy inspired by Aardman's Shaun the Sheep character IP. “The hugely successful release of our Shaun … [Read more...] about Teddy Mountain and Aardman Launch Cracking Plush Gromit!

Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts

By Allison Watkinson TLL Reporter Krispy Kreme and Hulu have launched a licensed doughnut collection inspired by popular cinema snacks. Launched on February 17, the collection features four doughnut flavors that are based on classic theater treats like blue raspberry slushies, caramel popcorn, chocolate cookie dough and candy. “This first-ever collaboration with Hulu … [Read more...] about Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts

Dynamite Announces Explosive Elvira and Harley Quinn Crossover

By Allison Watkinson TLL Reporter Dynamite Entertainment, Queen B Productions and DC are launching a licensed crossover comic series that features Harley Quinn and Elvira. Portrayed by actress Cassandra Peterson, Elvira the Mistress of the Dark is a gothic character that was first created over four decades ago to serve as a hostess for campy horror and sci-fi … [Read more...] about Dynamite Announces Explosive Elvira and Harley Quinn Crossover