TLL Staff People of Play has unveiled the full speaker lineup and agenda for its 2025 Global Inventor Pitch & Innovation Conference. The annual event is one of the most important for People of Play, which is a division of The Toy Association. It brings together professional and aspiring toy inventors, designers, students, and industry leaders for four days of educational … [Read more...] about People of Play Names Speakers for Inventor Pitch & Innovation Conference
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Spielwarenmesse Invites the World to Come Play in Nuremberg
Gary Symons TLL Editor in Chief Spielwarenmesse is expecting another big year at the world’s largest annual toy fair as it marks its 75th year of operations. "Feedback from the industry has been extremely positive,” said spokesperson and executive board member Christian Ulrich. “We are seeing enormous interest from exhibitors; the exhibition space is almost fully … [Read more...] about Spielwarenmesse Invites the World to Come Play in Nuremberg
Overtime Tags Spalding for Official Game Ball and Licensed Merch
By Gary Symons TLL Editor in Chief Spalding just entered the court for Overtime Elite, as its Legacy TF-100 becomes the league's official game ball in a wider licensing deal. Spalding is a leading brand in the world of basketball, and has entered into a wide-ranging licensing partnership with league owner Overtime. In addition to providing the official on-court game ball for … [Read more...] about Overtime Tags Spalding for Official Game Ball and Licensed Merch
Newly Discovered Dr. Seuss Book to be Published in 2026
By Gary Symons TLL Editor in Chief An unpublished manuscript and cover sketch by Theodore 'Dr. Seuss' Geisel has been discovered in a university library. In the licensing and literary equivalent of the discovery of the Dead Sea Scrolls, Dr. Seuss Enterprises says the manuscript was found in the archives of UC San Diego’s Geisel Library. It will now be published by Random … [Read more...] about Newly Discovered Dr. Seuss Book to be Published in 2026
Lululemon Receives Trademark of the Term ‘Lululemon Dupes’
By Gary Symons TLL Editor in Chief When fashion vlogger Lulu Fox (image at right) revealed her favorite 'dupes' of Lululemon products, her fans loved it. "LULU!! these reviews are so beautiful OMGG i lovee ", said one. "I see this brand all over tiktok but i never knew they were a lulu dupe!," said another. "So cool how they do cashmere for $50 too wow!" But Lululemon … [Read more...] about Lululemon Receives Trademark of the Term ‘Lululemon Dupes’
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Foster Grant Releases Some ‘Wicked Good’ Eyewear
TLL Staff Foster Grant is giving Wicked fans a clear-eyed choice of 'Which Witch Will You Be' with a new eyewear release. Foster Grant is one of the world’s leading over-the-counter eyewear brands, and has just unveiled the second instalment of its Wicked x Foster Grant collection, ahead of the upcoming release of Wicked: For Good The brand is introducing two new … [Read more...] about Foster Grant Releases Some ‘Wicked Good’ Eyewear
Who’s News: Dr. Seuss Promotes Mike Lancaster to Senior Counsel
TLL Staff Dr. Seuss Enterprises says it has promoted Mike Lancaster to become the company's Senior Corporate Counsel. In this critical role for the Dr. Seuss brand, Lancaster will continue to lead the company’s legal department, providing strategic counsel across key corporate initiatives and daily operations. “Being part of the team that stewards such a beloved and … [Read more...] about Who’s News: Dr. Seuss Promotes Mike Lancaster to Senior Counsel
NFL Expands Its Global Gaming Agreement With EA Sports
TLL Staff Electronic Arts and the National Football League (NFL) are doubling down on digital gridiron glory, announcing an expanded, multi-year partnership. The new agreement represents the most comprehensive collaboration yet between EA SPORTS and the league. It cements Madden NFL as the exclusive simulation game for American football and positions EA to lead the next wave … [Read more...] about NFL Expands Its Global Gaming Agreement With EA Sports
Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters