The Licensing Letter

Fashion Licensing

Laura Ashley Marks 100 Years With Global Campaign

By Gary Symons TLL Editor in Chief Marquee Brands is launching a year-long celebration to honor the centenary of pioneering British designer Laura Ashley. Ashley, born in 1925, is the designer who built one of Britain’s most recognizable lifestyle brands. The current brand owner, Marquee, is now honoring Ashley's legacy with a year-long campaign. The campaign, titled Laura … [Read more...] about Laura Ashley Marks 100 Years With Global Campaign

Authentic Brands Group Names New U.S. Operating Partners for Forever 21

TLL Staff Authentic Brands Group has named new U.S. operating partners for its Forever 21 brand, marking what the company calls a pivotal step in the fashion retailer’s shift toward a digital-first, consumer-led strategy. The new partner network includes Unique Brands, Mark Edwards Apparel and Kidz Concepts. Each will oversee specific categories of Forever 21’s business in … [Read more...] about Authentic Brands Group Names New U.S. Operating Partners for Forever 21

Mini Smiley Debuts Fashion Partnerships with Sinsay and Target

TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target

Coors and Wrangler Saddle Up for Western-Themed Apparel Line

By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line

Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags

TLL Staff Kenneth Cole Productions, Inc. is returning to the women’s handbag market through a new long-term licensing agreement with Concept One Accessories, the companies announced this week. The partnership will see Concept One manufacture and distribute handbags and small leather goods under Kenneth Cole New York, Gentle Souls by Kenneth Cole and Kenneth Cole Reaction … [Read more...] about Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags

NFL Trades Cleats for Crocs in New Footwear Collection

TLL Staff Football fans can now cheer on their favorite teams in comfort, thanks to a new, multi-year licensing deal between the National Football League and Crocs. The partnership will debut the first-ever NFL x Crocs Collection, featuring team-themed clogs and Jibbitz charms designed to capture the spirit of game day. The line will roll out in stages, with the first drop … [Read more...] about NFL Trades Cleats for Crocs in New Footwear Collection

Joe Fresh, Life at Home and Crayola Launch Colorful Collection

By Allison Watkinson TLL Reporter Joe Fresh and Loblaw's Life at Home label are partnering with Crayola for an apparel and homewares collection inspired by the brand's retired crayon colors. The limited-edition collection includes over 65 products that feature recently reintroduced Crayola colors like Dandelion Yellow, Blizzard Blue and Magic Mint. From the Joe … [Read more...] about Joe Fresh, Life at Home and Crayola Launch Colorful Collection

Vixen by Micheline Pitt Releases Bride of Frankenstein Collection

By Allison Watkinson TLL Reporter Vixen by Micheline Pitt has partnered with UP&E to debut a licensed capsule collection for the Bride of Frankenstein's 90th anniversary. The new designer collection features high-quality items inspired by the classic Bride of Frankenstein film and character, as well as the original Frankenstein's Monster. "Few characters in … [Read more...] about Vixen by Micheline Pitt Releases Bride of Frankenstein Collection

A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs

By Gary Symons TLL Editor in Chief Just when you thought fashion and food couldn’t get any more deliciously weird, you can now wear your doughnuts ... on your feet. The sweet but surreal collaboration sees the partners collaborating on the release of limited-edition Krispy Kreme x Crocs Classic Clogs. The sugary-soled shoes will be available starting August 5 in adult sizes … [Read more...] about A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs