By Gary Symons
TLL Editor in Chief
U.S. Soccer fans recently showed their pride, and their game savvy, with a new game event on Roblox tied to the upcoming 2026 FIFA World Cup.
The organization has partnered with Gamefam to bring the U.S. Men’s National Team to FIFA Super Soccer, a popular soccer game on the Roblox platform, as part of a limited-time event tied to the upcoming FIFA World Cup 2026.
The event, which ran from March 27 through April 2, introduces the U.S. national team as a playable option on Roblox for the first time. It coincides with the March 16 unveiling of the new 2026 U.S. Soccer Nike kits — which will be available in the game — marking the first time the new World Cup kits are playable in any video game. The kits debuted on the Men’s National Team in matches against Belgium and Portugal.
Players who participate can complete U.S. Soccer-themed challenges, including scoring goals, creating assists and winning matches. Those who finish the quest earn an exclusive in-game reward: a Flyover Goal Celebration, in which a red, white and blue eagle flies over the pitch when a player scores. The U.S. Soccer mascot, Banner, guides players through the event.
While the event has concluded, the official U.S. Soccer kits remain available in the game for use through the World Cup.
How Gamefam Became #1 By Combining Licensing With The Metaverse
FIFA Super Soccer was developed by the specialist gaming studio Gamefam, a pioneer in metaverse gaming experiences, and a top performer in creating games in partnership with major brands. Gamefam puts brand development at the forefront of its work, pairing expert brand strategists with world-class developers to deliver strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms.
Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful metaverse media company, with over 37 billion lifetime visits and 16 million average daily visits across its 50+ games on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company also created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game.
Ricardo Briceno, CEO of Gamefam, said sports fandom has evolved beyond passive consumption.
“Sports fandom has shifted from passive viewing to active participation, and Roblox is at the center of that transformation,” Briceno said. “It’s an honor to bring the U.S. National Team into FIFA Super Soccer in a World Cup year, and to give millions of players a new way to engage with the team. FIFA Super Soccer has become the home of soccer on Roblox, and this partnership marks a transformative moment in bringing global football culture to our community.”
FIFA Super Soccer has logged more than 1 billion visits on Roblox and averages 1.5 million daily gameplay sessions. Roblox itself reaches 144 million daily active users, who spend an average of more than 2.5 hours per day on the platform.
Nicole Kusi, director of product at U.S. Soccer, said the partnership is driven by a desire to connect with younger fans ahead of the tournament.
“As we look ahead to World Cup 2026, engaging the next generation of fans is a top priority for U.S. Soccer,” Kusi said. “Roblox is where that generation is forming its passions, and FIFA Super Soccer is where they’re experiencing the game. This experience allows us to meet young fans where they are and bring them into the sport in a way that is interactive, social, and impactful.”
FIFA Super Soccer is free to play across consoles, PCs, mobile devices and tablets.