The Licensing Letter

Open Content

Hasbro Making Big Changes to Monopoly for 90th Anniversary

By Gary Symons TLL Editor in Chief Monopoly is not only the best known board game in the world; it's also arguably the most licensed board game. Ironically, Hasbro's star attraction doesn't insist on a monopoly, as it has been licensed out more than 300 times! After nine decades, Monopoly has remained a beloved staple of game nights, and a staple of widely varied … [Read more...] about Hasbro Making Big Changes to Monopoly for 90th Anniversary

Stern Pinball Releases High-Tech Dungeons & Dragons Games

By Allison Watkinson TLL Reporter Stern Pinball has partnered with Wizards of the Coast for a licensed pinball game collection called Dungeons & Dragons: The Tyrant’s Eye. Created for the 50th anniversary of D&D, Dungeons & Dragons: The Tyrant’s Eye will be available in three package tiers that offer a variety of gameplay features. The three package tiers … [Read more...] about Stern Pinball Releases High-Tech Dungeons & Dragons Games

Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts

By Allison Watkinson TLL Reporter Krispy Kreme and Kellanova have launched a partnership for a licensed doughnut collection inspired by the Pop-Tarts brand. Available for a limited time, the Krispy Kreme Crazy Good collection features three doughnut varieties based on Pop-Tarts Frosted Strawberry, Frosted Chocolate Fudge and Frosted Brown Sugar Cinnamon. “Krispy … [Read more...] about Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts

MotoGP Authentics to Raise Funds for Valencia Flood Victims

By Gary Symons TLL Editor in Chief MotoGP Authentics will auction off 30 limited edition, signed helmets from the Superbike legend Carlos Checa, raising funds for Valencia flood relief. The auction is a collaboration between the two-time Grand Prix champion and MotoGP Authentics, which is operated by Memento Exclusives under license from Dorna Sports. Checa and MotoGP … [Read more...] about MotoGP Authentics to Raise Funds for Valencia Flood Victims

Native Launches Skincare Collections with Dunkin’ and Jarritos

By Allison Watkinson TLL Reporter Native has launched two limited-edition, licensed skincare collections in partnership with the Dunkin' doughnut brand and Jarritos soft drinks. Both partnerships will offer a range of naturally-derived bath and body products inspired by sweet-smelling flavors from the food and beverage brands. “Native has earned a reputation for … [Read more...] about Native Launches Skincare Collections with Dunkin’ and Jarritos

Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters

TLL Staff Disney Experiences is partnering with BBC Studios to bring the hit series Bluey to its resorts and cruise lines. Bluey follows the adventures of a loveable, inexhaustible blue heeler puppy who lives with her parents and little sister, Bingo. The series is celebrated for its humor, creativity, and heartwarming storytelling that resonates with children and adults … [Read more...] about Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters

Iconic Laura Ashley Brand Acquired by Marquee

By Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired the British heritage lifestyle brand Laura Ashley. The Laura Ashley brand has built its business and reputation through licensing its quintessentially English designs in a wide range of products. Marquee says this strategic move, facilitated by Gordon Brothers, enhances Marquee … [Read more...] about Iconic Laura Ashley Brand Acquired by Marquee

Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail

By Allison Watkinson TLL Reporter WhistlePig Whiskey has partnered with Alice Cooper for a non-alcoholic cocktail titled Sex, Drugs, Rock & Dry Old Fashioned to celebrate Dry January. “I’ve been shocking audiences for years with snakes, guillotines, and enough fake blood to fill the Grand Canyon," said Alice Cooper. “But now these maniacs at WhistlePig have gone … [Read more...] about Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail

Dove and Crumbl Launch Sugary Skincare Collection

By Allison Watkinson TLL Reporter Dove has launched a licensing partnership with the Crumbl baking brand for a limited-edition bath and body collection inspired by Crumbl desserts. "The excitement of unboxing a Crumbl dessert isn't just about a sweet treat; it's about taking a break from the everyday hustle and savoring something special," said Crumbl co-founder, Sawyer … [Read more...] about Dove and Crumbl Launch Sugary Skincare Collection