The Licensing Letter

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Give Back Beauty Signs Acquisition for AB Parfums

By Allison Watkinson TLL Reporter Give Back Beauty (GBB) has signed an agreement with Angelini Industries to acquire its AB Parfums company. Initially founded in 2013 as Angelini Beauty, AB Parfums specializes in creating, developing, marketing and distributing fragrances for wholly-owned brands and licensed properties. “Our priority as entrepreneurs is to grow and … [Read more...] about Give Back Beauty Signs Acquisition for AB Parfums

True Food Kitchen Partners with SZA for New CZA Salad

By Allison Watkinson TLL Reporter True Food Kitchen and SZA have partnered for a licensed menu collaboration called the SZA CZA salad. Available at all 46 True Food locations, the SZA CZA salad is an updated spin on the restaurant's kale caesar salad that is inspired by the award-winning artist's favorite ingredients. "This partnership is a perfect blend of what we're … [Read more...] about True Food Kitchen Partners with SZA for New CZA Salad

Horrible Histories Brings Georgian Fun to Osterley Park

By Gary Symons TLL Editor in Chief Families visiting Osterley Park and House in West London will have the chance to step back in time with a new Horrible Histories-inspired event running for over six months. The initiative is the result of a partnership between Rocket Licensing, which represents the popular Horrible Histories brand in the UK and Ireland, and the … [Read more...] about Horrible Histories Brings Georgian Fun to Osterley Park

Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

TLL Staff The animated 'frenemies' Tom and Jerry are marking 85 years of mischief and mayhem with a year-long global celebration. Warner Bros. Discovery has announced an array of licensed commemorative events, exclusive content, and special merchandise to honor the iconic cat-and-mouse pair. New Products and Collaborations A variety of themed merchandise is set to … [Read more...] about Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

Kung Fu Tea Tag Teams With Wildbrain’s Strawberry Shortcake

TLL Staff Kung Fu Tea has teamed up with WildBrain’s beloved Strawberry Shortcake brand to offer extra berry sweetness in stores across the USA. The partners are tapping into some sweet nostalgia for fans across generations, as Kung Fu Tea is  Strawberry Shortcake’s delightful charm to life with delicious boba and modern strawberry-inspired flavors. The launch of this … [Read more...] about Kung Fu Tea Tag Teams With Wildbrain’s Strawberry Shortcake

Mattel Gives Back with 80th Anniversary Campaign

By Allison Watkinson TLL Reporter Mattel is kicking off its 80th anniversary celebration with a year-long philanthropic campaign titled 80 Moments for 80 Years. Taking place throughout 2025, the anniversary campaign will build on Mattel's long philanthropic history by donating resources and funds to over 80 different nonprofit organizations around the world. The … [Read more...] about Mattel Gives Back with 80th Anniversary Campaign

Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership

By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership

Michael Peikoff’s Hilarious Look at Licensing and Business

By Gary Symons TLL Editor in Chief Licensing and entertainment veteran Michael Peikoss and Looney Tunes artist Fred Bode have just released a book that's sure to turn your own frustrations into laughter. Titled A Smart Man Wouldn’t Have Thought About That, the book is a short and punchy read based on the witty and occasionally acerbic musings of Peikoff's father … [Read more...] about Michael Peikoff’s Hilarious Look at Licensing and Business

Who’s News: Pipeline Studios Appoints New Director of Sales & Business Development

By Allison Watkinson TLL Reporter Pipeline Studios has appointed Rebecca Lugo as its new director of sales and business development. Previously serving as head of global sales at Jetpack Distribution, Rebecca Lugo is an experienced executive in the entertainment, licensing and sales industries. Before joining Jetpack, Lugo worked as sales manager of international … [Read more...] about Who’s News: Pipeline Studios Appoints New Director of Sales & Business Development